Jack Black Calm Ad (unofficial)

Jack Black is an established luxury men’s beauty product company that’s main goal is the comfort and satisfaction of their customers.

To show the comfort their beard oil can give. Jack Black needed an ad to express the level of comfort it can give. I used the word Calm to describe the product and drive the theme of the ad.

To accurately depict the word calm, I decided to use a Zen Garden as a man’s beard. The challenge of this was to give the feeling of a garden without becoming one himself. The part I enjoy most is where the word calm meets the end of a trail in the garden. Placement is a strong factor in this piece and it does a lot of work in visualizing the word calm.