Fella Pomade

Fella pomade is a new take on an old idea that incorporates all the style with none of the harsh and unnatural chemicals used in other hair styling products.

Fella brand needed to show they were the Gatsby of the hair styling product market with a focus on class.

To accomplish this, Broadway font was selected as the typeface because it embodies those roaring twenties spirit. Paired with this, a dapper gentleman in a fine suit and impeccable hair completes the connection to the concept.