Lil Puckers Sour Candy

Lil Puckers is a chewy sour candy company that thinks adults should be able to enjoy candy just as much as children.

 Lil puckers needed branding to entice both children and adults alike to enjoy their edgy candy. To accomplish this, I used innuendos side by side with cartoon characters to create fun for both adults and kids alike.

To keep the appeal to kids six fruit candy characters were created to exist around a hand drawn typeface. This would encourage children to notice the candy and in turn would bring adults in to notice the innuendos the candy provides. My favorite part of this project was coming up with all the personalities for each candy to represent its flavor.